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深圳市南山区百校焕新行动展览全面展示深圳百校焕新的项目成果，旨在向社会各界呈现存量校园精准焕新的南山经验和反思。在百校焕新项目中，通过对传统建筑生产关系的创新性梳理和程序革新，建筑师的话语权得到了大幅提高，展览的主体从建筑层面展示了这近100所校园或幼儿园的改造成果，探讨一种建筑元素或片段的微改造如何体现建筑学的价值。

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SURE Design承担了深圳市南山区百校焕新行动展览平面设计项目中视觉主形象、环境图形、线上传播、印刷品和礼品的整体设计工作。

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百校焕新总涉及南山区100多所学校的更新和改造。简单来说，百校焕新就是通过设计和改造，用相对轻量的手段，让这些学校“焕然一新”。所以我们基于此，将整个事件的核心剥离出来一些关键词，就是学校、房子、改造。我们可以试图在他们之间进一步增加关键词让这个定义更加清晰和精准：

①学校：幼儿园、小学、中学为主，因此主要面对年龄层不太高的“小朋友”，大孩子不多。主要用户是小朋友和教师。

②房子：以校园建筑和相关的配套改造为主，如室内、景观、幕墙、立面、标识等。核心认证是房子和房子的相关配套。

③改造：多数是显性的可视的、可用的改造，视觉效果强烈。要突出显性的焕然一新的直观感受。

基于以上三点，我们以一个“房子”作为主视觉的基础形态，将“揭幕”的动作作为概念表达的核心，用鲜艳的黄色突出视觉强度，同时回应学生这个活泼的受众主体。最终整体视觉形象突出了作为主形象和超级富豪的黄色小房子，同时为整个展览、活动、事件制定了鲜明并统一的视觉基调。

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主持设计师：张烁

项目设计师:彭俊聪

设计师：彭俊聪、吴帆、王小阳、黄振坪、蔡梓豪、黄行衍、徐志鹏（实习）、张喜燕（实习）

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总策划：周红玫

策展单位：《卷宗Wallpaper*》

学术策划：朱竞翔

策展人：邓圆也

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内容：展览整体视觉设计

规模：1500m²

周期：2022年9月-2023年4月

客户：百校焕新

展场设计：众建筑

空间摄影：张超，ACF

物料摄影：黎莱恩

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The Shenzhen Nanshan District Hundred Schools Revitalization Action Exhibition comprehensively showcases the achievements of the Shenzhen Hundred Schools Revitalization project, aiming to present Nanshan experience and reflection on the precise revitalization of existing campuses to all sectors of society. In the Hundred Schools Renewal Project, architects' voice has been greatly improved through the innovative sorting and process innovation of the traditional Relations of production. The main body of the exhibition shows the transformation achievements of nearly 100 campuses or kindergartens from the architectural level, and discusses how the micro transformation of an architectural element or segment reflects the value of architecture.

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SURE Design undertook the overall design work of the visual main image, environmental graphics, online communication, printed materials, and gifts in the graphic design project of the Hundred Schools Revitalization Action Exhibition in Nanshan District, Shenzhen.

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The renovation of over 100 schools in Nanshan District involves the renovation and renovation of over 100 schools. Simply put, the revitalization of 100 schools is achieved through design and renovation, using relatively lightweight means to "rejuvenate" these schools. So based on this, we have stripped away some key words from the core of the entire event, namely schools, houses, and renovations. We can try to further add keywords between them to make this definition clearer and more precise:
① School: Kindergarten, primary school, and secondary school are the main schools, so they mainly face "children" of a relatively young age group, and there are not many older children. The main users are children and teachers.
② House: Mainly focused on campus buildings and related supporting renovations, such as interior, landscape, curtain walls, facades, signage, etc. The core certification is the house and its related supporting facilities.
③ Renovation: Most of them are explicit, visible, and usable renovations with strong visual effects. To highlight the explicit and refreshing intuitive feeling.
Based on the above three points, we use a "house" as the basic form of the main visual, with the "unveiling" action as the core of conceptual expression, highlighting the visual intensity with bright yellow, while responding to the lively audience of students. The overall visual image highlights the yellow small house as the main image and super wealthy, while setting a clear and unified visual tone for the entire exhibition, event, and event.

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Lead designer: Zhang Shuo
Project designer: Peng Juncong
Designers: Peng Juncong, Wu Fan, Wang Xiaoyang, Huang Zhenping, Cai Zihao, Xu Zhipeng (intern), Zhang Xiyan (intern)

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Chief planner: Zhou Hongmei
Curator: '卷宗Wallpaper *'
Academic planning: Zhu Jingxiang
Curator: Deng Yuanye

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Content: The overall visual design of the exhibition
Scale: 1500m ²
Period: September 2022- April 2023
Customer:100 Campus renewal plan 
Exhibition venue design: various buildings
Space photography: Zhang Chao, ACF
Material photography: Li Laien

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